THE STORY OF AVEDON ESSENTIALS
For over 25 years fitness trainer and international fashion model Gregg Avedon has been interested in antioxidant health, the foods that contain them, the nutrients that elevate their potency, and their effect on overall health. The primary objective: Help mitigate the effects of free-radicals on our bodies from the inside out. The result: reduce inflammation, slow the aging process, and maximize how you look and feel.
SHOP NOW25 YEARS IN THE MAKING
Avedon has experimented with antioxidants and their anti-aging possibilities over the years as an integral part of his personal and professional health and wellness routine.
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1998
A young Gregg Avedon is traveling the world as a professional model for companies like Versace and Dolce & Gabanna, already becoming an expert in fitness, exercise, and health.
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2004
Gregg begins his personal training career, and will help teach hundreds of students about whole body health. He dreams of a supplement that can replace the regiment he's procured.
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2011
Along with a prolific career, Avedon continues to be the face of Men's Health that began in 1996 with his first cover. He continues writing for the magazine and working on his own books, helping inspire people worldwide.
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2018
Gregg has perfected the exact ingredients and dosages for optimal health and wellness, and begins working on creating the product he has dreamed of sharing with the world for decades.
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2024
After decades of dreams, lessons, tests, and hard work, Avedon Essentials is finally ready to share its first product with the world: “The Antioxidant”.
THE MAN BEHIND THE BRAND: GREGG AVEDON
Gregg’s devotion over the years to helping others in health, fitness, and wellness is evident the moment you meet him.
Avedon has been on the cover of Men’s Health magazine more than anyone in history with over 20 covers. He’s also worked with every major fashion designer across the globe, including Gianni Versace, Dolce & Gabbana, Armani, and Valentino to name a few.
Gregg has written for Men’s Health magazine, including a monthly column that was spun into his popular book, Muscle Chow: More Than 150 Easy-to-Follow Recipes to Burn Fat and Feed Your Muscles; his other book, the 14 Day Get Lean Diet, numerous articles, and several effective online training and nutrition plans.
Avedon has written and hosted television segments for Discovery Health Channel, trained and worked alongside many high-profile clients in both sports and film, and was named among the 5 best bodies in the industry by People Magazine.
